A turnkey cycling engagement program for municipalities and institutions.
Let’s Bike is a ready-to-run behaviour-change program that helps communities inspire more people to choose cycling in their daily lives. By combining a bilingual digital platform with community events, skills-building opportunities, and clear impact tracking, the program makes cycling a practical, visible, and inviting part of everyday urban movement.
Who it’s for
Let’s Bike supports municipalities, campuses, and workplaces that want to advance active transportation, reduce emissions, and build healthier, more connected communities. The program is designed to help people feel more comfortable and confident using the cycling infrastructure already in place—strengthening the social and cultural conditions that make active travel an ordinary, enjoyable choice.
Whether the goal is to shift short car trips, increase familiarity with local routes, or build a stronger cycling culture, Let’s Bike adapts to the rhythms and realities of your community.
What it does
Let’s Bike provides a structured, measurable pathway for shifting everyday travel behaviour. Participants log trips through a bilingual digital platform, follow their progress over time, and see how their choices add up—money saved, kilometres traveled, emissions avoided.
But the program is rooted in more than digital tools. It brings people together through community events, workshops, and accessible resources that make cycling feel safer, easier, and more intuitive. These real-world touchpoints help residents rediscover their city at a human scale—often realizing that the places they need to go are closer and more connected than they thought.
Together, these elements support riders in turning occasional trips into lasting habits.
Why this model works
Building cycling infrastructure is essential—but it’s not the whole story. Infrastructure succeeds when people feel comfortable using it, when they see others riding, and when cycling becomes part of the social fabric of a place.
Let’s Bike complements physical networks with the human elements that make them come alive. It brings together what communities already have—emerging bike routes, motivated residents, and institutions ready to participate—and provides the structure that turns these assets into a cohesive, outcomes-driven campaign.
Let’s Bike gives municipalities a reliable, repeatable model for inspiring sustainable travel, reducing operational burden while delivering strong engagement year after year. The result is a program that advances climate goals while improving everyday urban life.Hidden Harvest provides a complete, ready-to-run model designed to integrate seamlessly with your municipality’s sustainability, waste reduction, or food security strategies.
How the Program Works
Let’s Bike functions as a cohesive system that’s simple to adopt and easy for participants to use.
Adapt
We tailor the campaign to your community’s goals, cycling network, and local context, ensuring it fits the way people actually move through your city.
Set Up
EnviroCentre configures the digital platform, provides campaign assets, and supports outreach planning.
Deliver
Your staff or partners run events, workshops, and engagement activities using our proven model.
Learn
You receive data dashboards and reporting tools that show participation, mode shift, and emissions impacts—giving you a clear view of what’s working and where to grow.
What it delivers
Let’s Bike provides a clear and motivating way for residents to participate in climate action, while giving municipalities a practical tool to advance their mobility and sustainability goals.
By encouraging more people to replace short car trips with bike trips, the program reduces transportation emissions, increases active travel, and builds confidence among new and returning riders. It also strengthens community connection and offers measurable evidence of progress, making it easy for municipalities to demonstrate impact and celebrate success. The result is a campaign that’s simple to deliver and rewarding for everyone involved.
Bring Let’s Bike to your community
If you’re exploring ways to promote cycling, support emissions reductions, or build a stronger culture of active transportation, Let’s Bike offers a flexible, scalable, turnkey solution.
Discover how the program can be adapted to your community.
